I can't tell if you're being sarcastic... Are you kidding? You have no idea how popular G1 BB was? Seriously? Maybe you're too young to have experienced G1 firsthand? Because BB was one of the most demanded characters/toys at the time. The only one higher being OPTIMUS. If you're really confused, I can clear it up: YELLOW is very attractive to young kids. In addition, the Sunbow cartoon seriously pimped the character out (featured him a lot). Finally, there was ONE human character on the G1 show, and he got paired with.... Bumblebee has ALWAYS been a seller. The only reason Hasbro dropped him (back in the 2000s) was because of a lack of TM! And even then, they replaced him with Hot Shot, a virtual clone (who was ALSO YELLOW). I understand your doubt, but this isn't a "buy what we tell you to!" situation; it's a "wow, people seriously like the yellow guy! Let's make more?"