http://www.uberpulse.com/us/2007/06/scoop_transformers_to_premiere_on_payperview_same_day_as_box_office.php UberPulse has learned that, for the first time in Hollywood's history, a local studio, namely Paramount, will release next month's live-action Transformers movie, on cable pay-per-view, the same day it premiere's in US theatres, on July 3rd. But don't hold your breath... the price tag for that special night might deter more than one: $49! At this price, it makes sense to watch a blockbuster at home instead of going to the theatres, only if you have a really nice home theatre system and invite lots of family and friends. And that's exactly how Hollywood is trying to convince the theatres: that those people, who owns such home theatre systems, are not going to the cinemas anyway. We have also learned that movie theatres are very reluctant to release that content as they have the right on it for the first six months it is released a.k.a the first window of exclusivity... But the writing is on the wall. So expect more experiments like this one, more often... cheaper... until the death of theatres!