This topic came up in another thread taking it off topic. I think this needs it's own thread. The movie did not kill G1. The movie was one of the great moments in G1. Killing prime or the other characters did not kill G1. Here is what I think killed G1 1. Poor toys The movie toys were the start of the lower quality toys and it only got worse. 2. Gimmicks remember when the gimmick was the Toy Transformed? We got everything masters and pretenders and so on 4. The end of the TV show. For me this was a big blow. 5. Nintendo. Only so much money to go around at Christmas and birthdays as kids we got older Nintendo got more important and Transformers became kids stuff. 6. We got older. For some it was Nintendo for others it was highschool and girls. Those who were kids in 84 were becoming teens in 87 and 88.