Transformers Magnets Wave 2: http://www.flickr.com/photos/8299516@N07/1367495774/in/pool-transformersmovie/
IIRC they're quite a bit larger than Deluxe heads, if the websites sizing is accurate across the line. Still could be bashfodder though, but I don't think you're going to see too many headswaps with the Deluxes.
Cool. Those things are sweet looking. Where can I get these? I'm interested in the Starscream and Brawl ones.