Which do you prefer? New characters can bring character designs that we are unfamilar with, fulfill a role that no existing character can fill and sometimes have a unique alternate mode that no character before has. However they have no history or recognition - their character has to go through the introductions to establish their place amongst the well-known characters. Obscure characters being brought back is more preferable to me. To many people, there would be no difference between a brand new character and an obscure forgotten character being bought back because they would be unfamilar with both of them however, if you've been a long time fan or learned about the characters that were around before you became a fan then you would be familar with the old character and should be grateful for the oppurtunity for the character to get a new toy. Examples: Movie Barricade was a brand new character - a Decepticon police car had never been done before and no existing character could have fulfilled his role. He quickly rose to well known status because of his appearance in the movie. Darkwing and Dreadwind may not have had toys for the past twenty years or much involvement in the fiction but their new toys resulted in fan approval despite their new toys being repaints/remolds of Classic/Universe toys.