Transformers is a multiplatform entity. Its: toys, comic books, art, cartoons, video games, movies and novels. The mainstay of this site, feeds the materialistic OCD of the toy collecting crowd but the question is: Do the toys make the media successful, or does the media make the toys more desireable? I know its a chicken and egg argument, but in my opinion it is the fact that Transformers still captures my imagination which makes it awesome. I hear their voices in my head when I day dream, I like the feel of the clicking of joints and transforming, I doodle scenes from the comics and happily watch the cartoons with my nephews. So what is more important: The toys, or The story?