I was looking on the Toy Retailers Association Website and found this.... Transformers won not only Toy of the year in 1985, but also 1986!! http://www.toyretailersassociation.co.uk/toty/80.htm Also.. Transformers made the hottest 12 list for Christmas this year! http://www.toyretailersassociation.co.uk/toysxmas/dt_current.htm Sorry if this has been posted before. I just thought it was a good way to point out how strong the TF franchise is. 23 years and still going.