OK, since we have seen the new press release, HFTD will be around until TF rime hits the shelves. I see TF rime hitting the shelves between October 10th and the end of the year. This would make sense for the Christmas season. Generations appears it may be ongoing even when the new movie line hits in the Spring of next year. Will Hasbro market three Transformers lines at the same time? My thought was that they would only market two lines because stores such as Wal-Mart will only dedicate shelf space for two lines. My timeline goes as follows: HFTD June 2010 - Late Fall 2010 / Early Winter 2011 TF rime October or November 2010 - Ongoing Generations June 2010 - Sprimg 2011 TF3 takes over after that By he way, what line do PCC fit into?