Sorry if this isn't news for some but its news to me. I went into Target today and instead of the usual Toy Story 3 display I was surprised to find a HUGE transformer display. They have a whole aisle (both sides of it) covered in transformer toys and and endcap with a huge display called Transformers: Hunt for the Decepticons. In the aisle were all sorts of toys from the hunt for the decepticons, to generations, to rpms. I'm NOT a toy collector so if those names means anything to anybody then go for it. My five year old though was in heaven.