So I was thinking of getting a business license and selling toys on-line. I enjoy selling on ebay, and have over 15 years retail experience. I cannot seem to find out what kind of margin to expect from purchasing from a manufacturer or wholesaler. Everyone requires an account before they divulge prices. Anyone out there give me some hints? I know Target has about a 35% markup, and I'm sure Walmart is even better, but I was hoping for a 15-20% margin for a small time guy.