I thought to pass this on since this is not like the random t-shirts, sticker packs or candy that people post. I was shopping for school supplies for my son and found this in the lunch box area. It may use the ROTF brand, but this has a cool old school charm to it. The only thing missing was the thermos that was sold separately and sold out. For $6.99 I picked one up for me and a Super Mario backpack and lunch box for the little one.