I recently Grabbed FE Prime and Cliffjumper off of ebay after my BBTS orders were ... well... we all know what happened there. However I have some thoughts I'd like some feedback on as to why the line might have been canceled. I attended NYCCC and saw FE Prime, Cliffjumper, WHEELJACK, and others on display. While I was there I picked up the convention 2 pack of Bee and Arcee. After the FE Line was canceled and the debacle with Hasbro, I had been reading forums and gathering some information on the issue. However one thing has stuck out now that I have the FE figures in hand: Is it possible FE was canceled due to some *tainted* focus group that claims they wanted gimmicks instead of show accurate toys? Here are some examples that I'm sure many of you are already aware of -FE Cliffjumper is extremely show accurate, however his RiD counterpart is not. The RiD packaging SHOWS a show accurate cliffjumper ON THE FRONT of the package with his arm cannon out pointing at you. However the figure has no such weapon, even the accessories he comes with that are nothing more than glorified crap mechtech -RiD Wheeljack and Soundwave which were displayed with FE Figures at CominCon seem to be Show Accurate and do not have mechtech weapons, but more or less what their show accurate FE counterparts may have had -FE Prime vs RiD Prime? I have no idea, FE Prime is so far ahead of RiD Prime in design choices and is extremely easy to transform. I have no idea why they flushed FE Prime. Same goes for Cliffjumper and even Bee. -Cost of Molds. The major changes from FE to RiD molds seem to be very very small simplicity tweaks and large mechtech weapons (i.e. Cliffjumper/Arcee). Now at 30 years old and a collector I can say that I like a TF with a good deal more engineering than a kid 5 years old, but for gods sake TF's USED to be AS complicated if not more YEARS ago. Do parents really think dumbing toys down will make them funner for kids? Isnt the purpose of the Transformer in essence a vehicle that changes into a robot? Isn't the engineering and figuring out the puzzle that IS the transformer its main gimmick and the point of the figure? If I wanted a small crappy toy with a HUGE gun I'd buy something else. Times changes and things change but Transformers certainly do not need to be dumbed down to the point where the toy itself suffers. FE Prime is a Different Prime in toy design from the last by far, as well as every other subsequent generation has been. Shouldnt that be enough to carry on the legacy of what a Transformer is with maybe a small gimmick added in? (mincons, headmasters, Targetmaster). And if you DO need to add a gimmick why not make it worth while like Headmasters, Targetmasters, Brainmasters, Minicons. Maybe I'm wrong but a lot of kids including myself used to take care of their toys from the 80's which had TONS of small accessories. Shouldnt kids be taught to take care of their belongings instead of kids/parents complain *toy a has too many parts* and thus the company makes it simpler? Hasbro needs to get back to basics. It seems some of them are still there (generations/FE) but the other part of the company wants to make GI JOE formers or something with large guns and dumbed down toys.