From what I've seen on the boards, and in the minds of many, Soundwave is one fo the stand out toys for people. This may be due to his alt form making him accesible by not being a gun from either G1, Titanium, or Cyberton versions, or that he can carry smaller figure inside him, a feature that not many have even today. While the personality of his cartoon self can be debated(and has), It doesn't seem to matter to anyone when they get one of the figures. Could it be that Soundwave has the toy mojo? maybe the design? or is it simply nostalgia?