Have you guys seen it? YouTube - Texting While Driving PSA I think it's the way PSA should have always been. It cuts the bullshit out, and shows you precisely what all the consequences are. And it's horrifying. I'm not indulging in the gore aspect, nor in the thrill factor. I had a friend who died in a rollover 2 days after Christmas of '08. So the pain of losing someone close to me in such a tragic and violent way is very very very real to me. Personally, I don't take this as a message about texting while driving specifically. I take it as a "being stupid in general while driving" message. If this is old news, bite me. I ran a search in this forum for "texting psa", and it turned up nothing of use. And since it was first aired on TV, I'm pretty sure it goes here.