I for one have always been one to view Transformers as a toy/collectible interest first off, with the shows, movies and comics as a supplement. With the popularity of Transformers, it disappoints me that Hasbro hasn't made an attempt to solidify a single continuity yet. I guess the clusterfuck that we have now can satisfy some people, but I for one would love to see something better, something deeper. It's not like Hasbro doesn't have the resources, they just either lack the determination, or are content with bringing up a new money-sucker of a storyline every 2-3 years with the same pretenses and tendencies. Now I know the Prime continuity is supposed to be the new one going forward for "10+ years", but do we really expect Hasbro to stick with it? Now I know with the popularity for Transformers, new toys need to come out, and for that, new ideas, which is obviously why a new supplementing series comes out so often. But why not take the ideas of something like Star Wars? Have your core story line, but then branch off into something else with a host of new characters from a different point of view. Tie the Fall of Cybertron, and hopefully the successors, into it somehow. Start putting out more books and promoting them with better and richer storyline. I love Transformers, and will for a while, but the Sci Fi geek in me would at least like to see some sort of continuity with DEPTH, not just a single show.