The franchises in the long term. The critics seem to bash the movie because of Bay's past. I wouldn't blame the guy. He does what he think is right for him. I rather blame Hasbro and Paramount for giving him too much freedom. This is my theory: Spielberg, Orzi and Kurtzman had controll most of the scripts from the first movie, since they wrote it before Bay came into the picture. I know Spielberg had that idea about the Transformers wouldn't speak case, but you can't deny that he and Orci\Kurtzman brought the magic that are still missing from this movie. I'm not in the ''bashing Bay'' bandwagon, but I want to point the blame on Hasbro for allowing this.