I realize there have been the teaser trailers a few months ago, and the various multiplayer trailers, not to mention the trailers/interviews with Matt Tieger and the High Moon team and Hasbro people. and more recently, the Shockwave-Megatron-Shockwave trailer. all of which by the way, are through Youtube/internet video clips. recently there are promotional try-outs of the game at various Toys R Us stores. I also have read on here that some video game stores are already setting up huge posters of "War for Cybertron" in their stores. but, in the Gamestop stores i went to (New York and New Jersey), unless I would scroll for new videogame releases on the touch screen LCD TV, people won't even realize that this game exists. and in New Jersey at the mall we usually frequent to, there had been a marketing for the game.... a really small poster at the side of the store.... Lol. like, that is really going to bring it to the attention of average people. are there even going to be TV spots or something of that nature? correct me if i'm wrong, but i don't see any aggressive marketing for this game thus far and it is understandable because i realize it is a new upcoming game and probably Activision don't have the budget for marketing as big movie studios have before they release their movies. but i did see a big poster at the side of a New York City bus for "Deadman Redemption" though. i wonder if the good folks at High Moon would consider that strategy (placing huge posters at the side of buses). i wonder if the marketing for "War for Cybertron" would be even more aggressive as we near June 22. man these big-license games should start to be treated like actual live-action movies lol.