While I agree to this, after completing almost a year interracting in this forum, I believe its not a matter of brand dedication. It is becoming a sort of expressing psychological dissorders. No seriously. I have seen comments the likes of "How do you live knowing that this thing is a KO" etc etc... I mean yeah dude, you are such a better person and your life is going to be SO much better in general because your toy has a stamp on it I think more or less we are besides that point in the current time frame. They do even package them with their own brand name now dont they? Yeah there are a couple still but still it takes some elementary effort to spot the thing. Unless you are buying online, usually the price is a dead give away. Still in certain cases an innexperienced consumer might get fooled, which ofc is not a good thing.