well originally i wanted to post my thoughts on this in the movie discussion section since it is probably more appropriate there given that, for all intents and purposes, Bay's live-action Transformers movies has catapulted the Transformers brand/license into mainstream consciousness. Before it was just hardcore animated series fans from the originals and the 1986 animated movie and avid Transformers toy collectors who really paid much attention to it. But after the live-action movies, Transformers is never the same again. Just raised this up considering that next year is probably Michael Bay's last Transformers film, at least under his direction. But in light of the upcoming "War for Cybertron", and the new animated series "Transformers: Prime" and many other projects I'm sure in the horizon, I cannot begin to fathom the immense potential of this license/franchise because whatever it maybe, the Transformers story has been told again and again since its inception in 1984 and it never gets tiring. Aside from the movies, you have the novels (which could use an improvement), the comic books, and other products associated with the Transformers brand. I guess my point here is, if handled well, this franchise can even go to greater lengths and not just end with a cartoon series or the third part of Michael Bay's Transformers live-action. After next year, I imagine it getting its reboot and, let's face it, a reboot is inevitable. I am not saying I hated Michael Bay's interpretation of the Transformers mythos. Actually, I am thankful for him for bringing this into the live-action realm and making it such a huge success and bringing the Transformers fan in me back out. Bay jump-started the Transformers live-actioners and after that, the potential is just there to keep this energy vibrant and going. just imagine, after next year, a reboot is more likely to happen and let's say that reboot is going to be another trilogy. and let's say, after that, a series of live-action movies, ala Star Trek/James Bond, only i think any series should be reasonably spaced out in between so the public don't get over-exposed to too much of it and that for each director, he/she should handle a trilogy. let's say 5 to 7 year hiatus until the next series of trilogies come out, only provided that there is a great, compelling, and phenomenal stories to tell and that the preceding movies have earned considerable and sufficient income to warrant another series of movies. i am sure that given the right director, writers, etc. who will treat any subsequent series with more seriousness and reverence, perhaps maybe an Academy Award or two is not entirely out of the question. heck, if James Cameron did it with a new story that was all about 10-feet tall blue, cat-like aliens using Native American archetypes, how much more with a proven mythos that includes a race of giant extraterrestrial shape-shifting robotic life forms?? it is a franchise like no other. some other franchises have already come and gone (most notable of which is the "Terminator" franchise), but the "Transformers" brand keep on going.... but with the "Transformers" live-actioners, i can see old and upcoming directors like Steven Spielberg, Carl Eric Rinsch, JJ Abrams, Neill Blomkamp, Robert Zemeckis, etc... and other great directors handling it; i can see old and young actors and actresses starring in it and becoming popular from it (Logan Huffman, Lucas Till, Emma Stone, Amber Heard, etc. etc.)... i can see this franchise launching many careers in the entertainment industry. i envision this franchise not stopping with Michael Bay, and instead keep going strong, getting into the entertainment industry much deeper, into the video game industry, deeper into special effects houses, employing and popularizing many directors, actors, actresses, video game developers, script writers, novelists, toy manufacturers, CGI animators, special effects people, etc... because i think that is how dynamic this license/franchise is. it has the potential to match the Star Wars franchise with iand even surpass it and after 25 years, this franchise isn't going anywhere; it's still going strong and has catapulted the careers of many actors and actresses.... (cough megan fox cough).... so to Transformers, Hasbro, and Takara, cheers and best of luck and keep up the great work!!!!!