The Bratz Line Is Over

Discussion in 'The Toyark' started by Joe Moore, Dec 4, 2008.

  1. Joe Moore

    Joe Moore Is Not Jim... Administrator

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    Not that we have any collectors here, but this has sweeping repercussions for the toy industry as a whole.

    Barbie beats back Bratz - Dec. 4, 2008

    Highlighted areas of main interest.

     
  2. LoC Soundwave

    LoC Soundwave 俺の魂は燃えていない!

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    Sweet! That's one less bad role-model for young girls to take after!
     
  3. McBradders

    McBradders James Franco Club! Moderator

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    Holy shit, I dunno whether this is a good or bad thing.
     
  4. karamazov80

    karamazov80 Million Dollar Champion

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    At most universities, if you come up with some idea or produce some research, it is essentially owned by the University, since they are funding your work when you come up with it. I assume this is much the same with the toy company this guy worked for, and probably for most any private enterprise, unless there is a special stipulation in someone's contract.

    Sounds perfectly legal and legitimate to me, though I haven't seen how they proved that he came up with the idea at a certain time.
     
  5. Joe Moore

    Joe Moore Is Not Jim... Administrator

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    For retailers, it's a bad thing. For an industry in need of a sales boost, this is a bad thing. But, overall, it's a good thing. The Bratz line sensationalized sexuality by basically marketing prostitute look-a-likes to kids. It was also a property that was basically stolen from Mattel. You develop something for one company, you can not legally take it to another.
     
  6. Joe Moore

    Joe Moore Is Not Jim... Administrator

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    If any work was done on Mattel computers, then it's a pretty easy thing to prove.
     
  7. McBradders

    McBradders James Franco Club! Moderator

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    The toys going is good, yes, but this entire legal precedent... I don't know, it's almost too aggressive.

    "You want to share the profits?"

    "No get that shit off the shelves."

    " :(  "

    Seems kinda mercenary and definite overkill.
     
  8. shibamura_prime

    shibamura_prime Jumpin' Jellyfish! Super Mod

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    The precedent that this ruling is based on makes me suspicious to say the least, but as I was once a Barbie collector (yeah, I admit it) after hearing this on the radio this morning I'm thinking about drawing a pic of Barbie drop-kicking a Bratz doll in celebration.
     
  9. karamazov80

    karamazov80 Million Dollar Champion

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    Perhaps, but it is their lawful right :) 
     
  10. TJOmega

    TJOmega The Plastic Addict Content Contributor

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    Dog eat dog business, Mattel's been suffering bad from not just Bratz but the whole lead paint/loose magnet mess that damaged it's image. when something's cut into you that much, nobody's interested in getting along or working together, they just want it gone.

    That said, there's far greater good in killing off the slut dolls, as impossible as Barbie's physique is, I'd prefer girls grow up with a role model they cant possibly achieve rather than one they can become with a couple shirts and skirts that are barely legal limit.
     
    Last edited: Dec 4, 2008
  11. soundwave86

    soundwave86 Well-Known Member

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    EDIT: Nevermind i reread the post
    The dolls do look like whores but i worked in a toy store and Mattell barbie had thier own dolls that looked almost identical to bratz called barbie my scene, I wonder if those were designed by the same guy.
     
  12. Rewind

    Rewind Be Kind TFW2005 Supporter

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    Will the line really die or will Mattell find some way to take ownership of it and distribute Bratz themselves? It's hard to imagine a large company not wanting to take advantage of such a huge money making property as Bratz.

    Don't get me wrong, I've wanted to see the line die since it first came out. I'll never forget when my wife and I saw the Baby Bratz for the first time, we just stood there dumbfounded looking at these little hyper-sexualized babies with thier panties showing. What's even more sick than that is people fucking buy them.
     
  13. Deadpool.

    Deadpool. I want my bird.

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    Good riddance. Never liked Barbie either, but Bratz are sickening.
     
  14. undertaker

    undertaker Deadman's Disciple

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    I never thought about that. I don't see why Mattel wouldn't try to take over the Bratz brand; that could put them in a good position financially. With this court order, I'd assume MGA can't profit off Bratz anymore, unless they focus the brand on other merchandise. Would MGA be able to keep Bratz dolls on shelves if they redesigned them?
     
  15. Chaos Muffin

    Chaos Muffin Misadventure Veteran

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    Yay, those little hos were too young for all that makeup
     
  16. ArmadaJetfire

    ArmadaJetfire <b><font color=blue>I voted for Super_Megatron and

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    I bet you anything that with a few months time, Mattel will be putting out Bratz under thier own label.
     
  17. Caterwaul

    Caterwaul Busou Shinki Loremaster

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    Bratz gone?
    Who are our preteens going to look at for inspiration for that oh so popular 'I wanna be a prostitute' dress sense?
     
  18. BigRC83

    BigRC83 I'm singing in the rain

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    Sucks for the designer.
     
  19. McBradders

    McBradders James Franco Club! Moderator

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    Hey, maybe the movie will vanish too? :D 
     
  20. Tenebrouser

    Tenebrouser Craft...or is it crap?

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    This legal precident is not unusual at all in the States. Most businesses make it known when they hire you that anything you develop or invent while on their payroll (business-related, of course) is their property. Mattel apparently proved its case and has every right to shut Bratz down.
     

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