I don't think it serves their interests to chase that segment of the market. They don't benefit from serial flakes, subsidizing shipping on sub-$100 orders, or the negative publicity of having to charge MSRP because of the screwjob Hasbro, that amorphous blob slowly but surely consuming the entire industry, is doing on them. Honestly, if anything they need to find some small way to reward customers that rarely cancel preorders, pay actual shipping costs, and regularly go for collector condition boxes. With TRU being murdered in broad daylight and people cheering, I'm angry enough to not even set foot in a Target or Walmart toy aisle for a long time. Yet, this bundling nonsense is really putting me off. Look, I get the financial aspects and I know I'm a casual collector outside of TFs, but I'm willing to take some of these slow moving figures at retail price if I can get some of the more desirable ones without buying an entire case. As is, my preorder list is a little thin after May. Unless they're doing better with this model, which is entirely plausible. Sometimes not having the lowest price works out for the best. People who come to you are actually interested and don't have to be chased. If that's the case, keep it up. I like having a reliable place to buy my toys. Edit: And I'll say this. You're all perfectly free to get a sales tax license (free via your state's department of revenue), open a distribution account (Diamond, GTS, BBCW, Entertainment Earth, etc), and price match Ollies with free shipping on every order. Most of these places will sell you a single case or as few as four units for solid-packed stuff. For damned near retail, shipped whenever they feel like it, with cancellation fees if they allow cancellation at all, and fuck you if it's damaged.