TFSource Customer Survey

Discussion in 'Transformers General Discussion' started by BraveMax, Feb 25, 2010.

  1. BraveMax

    BraveMax Used to speak Japanese

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    I'm assuming a fair percentage of people here (anyone who's bought from TFSource) have seen the survey TFSource has been sending around... I'm curious - what're your thoughts on it from an effectiveness standpoint?

    As someone who does CRM, Change Management and Process Management for a living, I've seen hundreds of surveys aimed at specific customer segments. I'm curious to know how good a job the audience they were targeting thinks the survey does of capturing information. Were the questions well-worded? Confusing? Did it ask information you didn't have on hand? Did you just guesstimate? Did you find yourself entering lots of information in the "other" boxes?
     
  2. Erector

    Erector I ruined the Hall of Fame

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    Yep, had to guess a lot of it. I sure as hell don't know how many toys i bought last year :lol 
     
  3. chrisr291

    chrisr291 Master of the Unknown

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    yeah, some of the questions didn't really help. for instance, the web site layout questions.... they should have informed you "we are going to show you 3 different web site layouts" instead I was caught off guard. I wouldn't mind TF source selling different action figures because Transformer fans more then likely collect multiple lines.
     
  4. MegaMoonMan

    MegaMoonMan www.megamoonman.com TFW2005 Supporter

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    The whole thing could have been summed up with two questions - "how are we doing" and "should we sell other crap too".
     
  5. BraveMax

    BraveMax Used to speak Japanese

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    It's especially interesting to me that this was done in conjunction with Kellogg students. I imagine this was more a project for them than him - which makes the earlier questions (how much do you spend, on what, how many does that get you, etc...) more interesting to me.

    Ironically, I also felt those were the most poorly-worded questions. Either they feel that the value in the survey lies in how fans PERCEIVE their spending (which would imply to me that they have some means of determining a number for how much we ACTUALLY spend), or they're not very good at building surveys...

    Certainly I agree with chrisr291 that the layout questions weren't set up very well... It was hard to see exactly what they wanted from you from the wording, so I imagined people just guessed. Most people probably guessed correctly, but good survey architects know better than to leave the meaning of the question ambiguous without a good reason...
     
  6. ninety

    ninety NERDS!!

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    I gave up, couldn't be arsed trying to work out, even guesstimate, how much I'd spent on differing categories. Having to take a wild guess at a lot of the answers is going to result in a not very accurate end result.

    Questions were way too specific, MMM sums it up perfectly.
     

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