Top 25 "It" products of all time: #20 -- The Transformers - WalletPop Blog According to their ranking, Transformers bests The Pet Rock, Matchbox Cars, The Magic 8 Ball, The Slinky, and CB Radio. Items of note on the list that ranked higher: 18. My Little Pony 8. Cabbage Patch Dolls 4. Tickle Me Elmo 2. Beanie Babies And iPod is #1, for anyone who cares. What I find fascinating is how Transformers has outlasted more than 70% of the other stuff that made the list. I never would have dreamed that the franchise for my childhood favorite toys would still be around after 25 years.