I'll be honest - much as I dislike the cutesy name spelling, the full design is a proper minicon design. Reminds me of Fixit on RID.
So, gathering from the video, Sqweeks is gonna be a little badass with that giant blaster. And surprisingly the whole "Chihuahua" thing isn't nearly as annoying as I was expecting, kinda has a Fixit-esque glitchy voice thing going on.
I hate to sound like a snob, but the movie Transformers are just embarrassing. I miss the days of Beast Wars when it's headwriters chose to write UP to its audience, so as to compete with real science fiction TV like Star Trek and Babylon 5. The movie Transformers are written for the audience of Teen Mom and Jersey Shore. (Of course even Star Trek is written for that target demo these days too.)
At least since it's quoted as being $80 this isn't the mysterious $150 Cybertron mentioned in the TRU listings.
Good lord that's really gonna be a thing then, is it? Uuurghhh - can't wait! Voice boxes must be damn complex - I mean TFs can repair themselves from anything from dents and scratches to parts and limbs torn off, even come back from the dead. But they can't fix voices. Once they're broken, they're broken! Sure.