I stopped at my local Target today in Kokomo, IN and saw that movie Deluxes were now priced at $6.99. There was a "price cut" sign and not a "temporary price cut" sign. I picked one up and the receipt did not have any indication that it was a sale price (iirc Target has arrows next to sale priced items). I snapped a pic of the shelf with my camera phone (sorry its such low quality). I can post a pic of the receipt later if people need more proof. Hopefully this isn't YMMV.