TakaraTomy Update on Yahoo!Asia News

Discussion in 'Transformers News and Rumors' started by ams, Sep 12, 2007.

  1. ams

    ams Generation All Veteran

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    Highlights:
    - Response to recent recalls
    - Share price at a four-year low
    - Shrinking market for kids, targeting adult fans
    - Japan accounts for 10% of Transformers sales worldwide
    - 80 different products are slated for release
    - Profit margins from Hasbro partnership are miniscule
    - Transformers-related sales less than 10% of the company's total

    http://asia.news.yahoo.com/070911/7/37q2i.html

     
  2. KA

    KA PENIS GOES WHERE?!!

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    ooh, i totally posted this over at tfgd last week. u should merge it or sumin. i think the title thread was takaratomy business article or sumin.
     
  3. Starscream NZ

    Starscream NZ Well-Known Member

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    Interesting read....guess TF isn't as strong in Japan as many like to believe.
     
  4. Razorclaw

    Razorclaw Are ya gonna draw pistols

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    And now we know why Kiss-players came to be.

    And knowing is half the battle.
     
  5. shin03

    shin03 Well-Known Member

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    Gundam and Mazinger Z I can understand being competition (especially Gundam). But Astro Boy!? Granted, it's a classic, but it's frickin Astro Boy. Those kids in Japan must have some real screws loose if Astro Boy is more popular than Transformers........ Astro Boy!?????
     
    Last edited: Sep 12, 2007
  6. Runamuck

    Runamuck Swindle Knows Best

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    Indeed.
     
  7. Mixmaster

    Mixmaster logh ghot SIS yoD TFW2005 Supporter

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  8. lars573

    lars573 Well-Known Member

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    You just don't know what Astro boy is in Japan then. He's the Japanese equivalent of Mickey Mouse. Mickey Mouse is more popular than in the english world Transformers too. He was one of the early post war Manga created by Osamu Tezuka (imagine if Jerry Seigal and Walt Disney were the same person). Astro boy was also the first Anime. So yeah it stands to reason he's more popular than Transformers.
     
  9. Brickman1000

    Brickman1000 organic?

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    "Eventually, 80 different products are slated for release."

    I read that to mean 80 total, not that 80 are still in the pipeline, but who knows?
     
  10. Foster

    Foster Super Mod

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    Let's hope it isn't 76 more repaints of the damn shoebots.
     
  11. protostar8

    protostar8 Well-Known Member

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    Well, reading the actual article, I think it's a good shot that we'll see more G1 releases, hopefully meaning we'll finally get the hard to find bots like Dinobots and Wheeljack/Mirage/Sunstreaker which CAN be done (as we've now seen via reverse engineering). IF that happens, we may actually get some quality stuff out of the company again (the Ironhide and Ratchet releases make me think this is the way they are heading).
     
  12. temptingtoys

    temptingtoys Well-Known Member

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    known this for years

    As a frequent traveler to Japan this story comes to no surprise. I've been telling US fans for years that TFs are not nearly as popular as they are here. They did not have quite the same effect as they did here back in the 80's. Although the designs for the toys originated in Japan, the basic story and characters were exclusively developed by Marvel Comics and Hasbro. They have a saying in Japan that "Gundam is god". It's a fairly accurate as it one of Bandai's oldest and best selling toy lines. Also, the movie probably won't change much as it's not quite as popular as it is here. I was in Tokyo August 10 - 20, and saw virtually no advertising for the film.
     
  13. smkspy

    smkspy is one nice fucking kitty

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    Yeah, week old news I'm tired of talking about this. Interesting none the less.
     
  14. toma

    toma eskimo in disguise

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    hey now, i love astro boy. the 80s series was just as much a part of my childhood as transformers was. actually the cartoon was probably even more, transformers was more about the toys. how many canadian kids grew up in the 80s watching astroboy, the mighty hercules, rocket robin hood, the wizard of oz... those shows were a staple of morning cartoons in canada for years!
     
  15. shin03

    shin03 Well-Known Member

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    First of all.... Jerry who? And I still don't see how a demographic in their 20's could go for astroboy. If it wasn't for the newer anime I wouldn't have batted an eye at it. Still, like you stated, it depends on the culture. And Mickey Mouse is more of an international icon. They even have a kid's show with a bootleg version of him in Iraq.... Astro Boy???
     
  16. shin03

    shin03 Well-Known Member

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    Nope. Nevermind. Wikipedia is a hell of a drug.
     
  17. loudstone

    loudstone Artobot

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    I know you figured it out, but for anyone else who's wondering (and too lazy to look it up ;)  ) - Jerry Siegal and Joe Shuster created Superman.
     
  18. Fort Max

    Fort Max Too many is never enough. Veteran

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    10% huh, I wouldn't blame Tomy at all if they ditched TF's c completely.
    It's clearly doing nothing for them.

    What that article doesn't mention is the huge assortment of new and old Armoured Trooper VOTOMS toys that Takara has released over the last few years.
    Here is just about the only thing they have that perfectly targets the stated demographic and there's no mention of it at all.
     
  19. Paradigm-Shift Prime

    Paradigm-Shift Prime Unit Warrior TFW2005 Supporter

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    sorry somehow doubled
     
    Last edited: Sep 12, 2007
  20. Paradigm-Shift Prime

    Paradigm-Shift Prime Unit Warrior TFW2005 Supporter

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    Does this logic imply that Mickey Mouse should rightfully be more popular today in North America then? He, like aboy, probably racks in more $$$ than TFs without even being particularly 'hot' or popular. Just so embedded within everything.
     

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