Records have been broken .... early on. But since then, lukewarm word-of-mouth and a been-there-seen-that vibe has cut sharply into the first wave of summer blockbusters. Spiderman 3, Shrek 3 and POTC: AWE all pale in comparison to their predecessors. The box office take is dead impressive and recor-breaking, mind you, but somehow the results have not the spectacular bonaza films no.2 had promised. 300, a new film , on the other hand, did very well. I'm guessing audiences are not too enthusiastic about seeing the same superheroes for the 3rd time, especially when its all been seen before. Bodes well for TF, I say. Expect a massive opening - and a relatively small decline (40% perhaps) int he second week, if the film turns out to be as good as the trailer. The 'Wow' buzz online is tremendous. Reminds me of the buzz before 300 was released - a genuine "OMG! I gotta see that!" factor, unlike the "Oh. That's pretty interesting" pseudo buzz around Snakes on a Plane.