several of the dinbots mib show up in the background on the series webster ,whenever he's in the store/juicebar type place theres a ton of boxed tfs in the background, I can clearly remeber seeing slag.

also an episode of macgyver uses shockwaves as a prop (could be the radio shack version as they were painted, but close enough)

 

Here's a link to all the pop culture references to Transformer toys. Enjoy!
Transformers Pop Culture References

 

In Family Guy, there are two occaisions:
-Once when Optimus is shown at a tea party with Stewie
-Again when Starscream is shown when Stewie trys to capture the Tooth Fairy

 

That list is not very complete they only have 1 Family guy reference and they dont even mention video games. World of warcraft has Negatron in the Netherstorm and King Grimlock a boss in uldaman that even yells me grimlock king!

 

there's also a reference in a Twiztid song off one of their new albums

 

This just goes to show that everybody loves the transformers and thats the way it should be.

 

Damn! You guys gots some mad eagle eyes! Saw Top Gun countless times and I've totally overlooked the boy with Starscream.

Good to see many movies that has G1 TF in it. I believe Sex in the City showed TFM toy with the boy holding it?

 

I'm seeing some cartoon references here, but I'm looking for real shows/movies with TF figures.  

 

Mythbusters use TF's for scale purposes. Saw Alternators gimlock in a small scaled test once or twice