Star Wars Transformers Q&A

Discussion in 'Transformers News and Rumors' started by Backpack, Mar 18, 2007.

  1. Backpack

    Backpack Scattershot who?

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    A question asked as part of an on going asking a Hasbro Rep. questions on Star Wars. Here is an interesting question answered concerning the Star Wars Transformers line.

    Source: http://www.creaturecantina.com/news_stories/2007/0307/hasbro-qna-025.html



    CC: Could you please describe the marketing strategy for the Star Wars Transformers line? Obviously, there is a lot of overlap between the two fan bases. I for one am as likely to bore my friends for hours on end describing the Hegellian dialectic operating in the Transformers Movie as I am to discourse on the Roman historical parallels at work in the Star Wars saga. That being said, why didn't we see a greater synthesis in this hybrid line? Maybe a Sith would be so narcissistic as to want to drive a giant robot with his own augustan likeness, but it seems to me that a simple headswap could have had Starscream transforming into an Imperial Shuttle. Did you conduct market tests that showed six-year-old boys preferred vehicles that turned into giant versions of Star Wars characters rather than Transformers that turned into Star Wars vehicles? I'd wager that the 35 year old collector market would have enjoyed the latter.

    H: Excellent question and one of the decision points we were faced with when our Star Wars R&D team created the idea for the line. We very clearly kept the Star Wars Transformers line focused on the *functional* aspect of transformation rather than an intellectual property (IP)-based transformation to deliberately not confuse the "real" Transformers storyline. This was especially important considering the upcoming Transformers movie this Summer. For the same extent, we have not as a company pursued any GI Joe-vs-Transformers toys even though the cross-over comics have been very successful. It's keeping the communication very clear from a kid standpoint, which was our primary focus. Believe it or not, we did not factor the collector very heavily into the SW TF line thinking at the beginning, since we were not confident that collectors of either Star Wars or Transformers would be converts to the line. Since this super-cool line has been well-received by both kids and collectors alike, you have seen us delve a little deeper to deliver more collector-focused concepts like transforming Imperial Shuttles, Clone Wars deco-vehicles, and Snowspeeders to deepen the collecting and playing experience.
     
  2. Alpha Prime

    Alpha Prime Ten Years Strong

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    Neat stuff.
     
  3. Sol Fury

    Sol Fury The British Butcher Administrator News Staff

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    Very interesting. So they went with the Star Wars characters to avoid confusing the line with TF proper, I can understand that. I don't agree with it, but I can see where they were coming from when they thought of it.
     
  4. KA

    KA PENIS GOES WHERE?!!

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    duh. of course itd be geared more towards SW collector/character identification. we ALREADY HAVE cool transforming toys.

    think of SWTFs as a primer for SW fans which would otherwise not be interested in TFs.

    the head sculpts are still hella ugly tho, especially when they force it to look like their human counterpart/pilots.
     
  5. Omegatron

    Omegatron Mandatory Fun. Buy it now TFW2005 Supporter

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    Ah, that explains why there's not GIJoe/ TF stuff...yet. I've been reading a lot fo the recent crossovers (thanks, oddobot!), and have seen some great designs. I'm hoping they show up in the Titanium line somewhere, like the War Within designs did. Actually, I'd rather have a HISS Tank that transforms and can still hold a 3 3/4" Joe, I'll settle for Titanium.

    -Tony!
     
  6. KA

    KA PENIS GOES WHERE?!!

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    i dont think theyre confident in the viabilty of a line of tf-gi joe - gi joe is not as big SW admittedly.

    but i think they could prolly sneak in some fig in titanium. i actually dont like the build quality of the tits but theyre good for this exact reason - the opportunity to do figures w/o restricted by a single continuity.
     
  7. Fit For natalie

    Fit For natalie tfwiki nerd

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    Plus GI Joe vehicles that transform yet can hold regular GI Joe RAH-scale figures would be HUGE by TF standards. A HISS would be an Ultra-class toy, and its considered a fairly small Cobra tank.

    That's probably one reason why they abandoned the GI Joe/TF crossover toys in G2 - sheer cost.
     
  8. Hiro Prime

    Hiro Prime Cybertronian Guru Veteran

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    Yet, if they went with a 2 1/2" GIJoe, it would bring down both the scale and cost for the TF's.
     
  9. darthsutius

    darthsutius Minor Sith Lord

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    Hell, do the GI Joes in the same scale as the SW TF minifigs. The attraction is the Transforming vehicle, after all. Nobody bought the Millenium Falcon TF for the Han and Chewie Figs.




    Oh, wait, nobody bought the Millenium Falcon TF full stop. :lol 


    Which is a shame, I bought one for my kid and have to say it's one of the best designed, most playable and sturdy TFs I've seen in a while. I really wish I'd bought it for myself now. And this is coming from someone who's a huge fan of both Classics and Binalternators.
     
  10. Gears

    Gears buh-buh-body ya Veteran

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    Did someone say transforming snow-speeder? *drools*
     
  11. darthsutius

    darthsutius Minor Sith Lord

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    Well, basically it looks like a Snowspeeder with arms and legs. Very badly designed. :thumbdown 

    Some of the other new designs for this year don't look so bad, however. The gunship's alright, as is the Juggernaut. Still desparately hanging out to see if they can make a successful TF out of a TIE Fighter. I've tried design after design myself, and can't find a way to do it.
     
  12. Bryan

    Bryan ΜΟΛΩΝ ΛΑΒΕ

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    Hey, can anyone explain to me what Hegalian dialectic has to do with TFTM?

    Just picked one up on ebay for $3.65 plus shipping, which is about what I thought it was worth. And yeah, it's a shame, 'cause it's well-built and solid, with great detailing. But the kibble and headsculpts ruin it for me, just like they did with the other SWTFs.

    Absolutely. That'd be a very workable scale, and since that's one of the two being marketed to today's younger GI Joe fans, it'd wouldn't go against Hasbro's desire to focus on the kids first, collectors second.

    But Titaniums are where we'll probably see 'em if we get any at all. Fingers crossed for better QC.
     
  13. Yodaporn

    Yodaporn Well-Known Member

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    Am I missing something? I still havent even heard why they thought a starwars/transformers crossover line was such a great idea in the first place. I don't get the logic; Gi-joe Transformers: "nah, even though there has been popular cross over comics for years, we think its still to big a risk", yet Starwars Transformers: "two totally unrelated toy lines/story lines that seriously have nothing to do with each other, ROCK on, lets do it!!1!1!".

    Like other people said, they don't HAVE to hold the 3 inch figs, just do the tiny figs, like the SWTFs , and on that note, like the SWTFs, they dont have to turn into Transformers characters, just cool mecha for the joes to drive. If they did for Gijoe vehicles what they have done for starwars vehicles, I would gladly display them with my classics.
     
  14. KA

    KA PENIS GOES WHERE?!!

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    yodaporn (hehe porn) dude, even gi joes hardcore 3 3/4 line supporter makes the line problematic to sustain, what are the chances of a new gi joe subline? even sigma six entered the market with trepidation.

    bottom line is, theyre just not sure that gi joe collectors would sustain the line. sure the comics did decent but even the comics market was arguably marginal. the number prolly werent there.
     
  15. Foster

    Foster Super Mod

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    SWTFs are transforming mecha piloted by SW characters. Not the same as a TF, but bringing transforming to SW universe. Never gotten into them as I'm not a SW fan.
     
  16. MECHADOOM

    MECHADOOM I'm Doombot and I know it

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    But that's the thing, whereas most TF collectors went "Wha?" when we saw the SWTFs, most, if not all TF collector would go "Yes, i can understand this, it makes sense to have the earth based military characters interacting with my favourite Transformers characters." So it wouldn't just be the Joe fans supporting this line, I think the TF fans would get behind it in a HUGE way. Especially if they made a cartoon for it. I've always wanted *SCALE* humans(both women AND men, TAKARA:redface2:  ) to interact with my Transformers, and Joes Would be a good place to start. They could even expand the line to include the Marvel characters that will be in the up comming Avengers crossover. (Imagines a little Duke figure shaking hands with a little Captain America on Optimus Prime's shoulder, and Snake Eyes and Spider-Man fighting Cobra Raven Starscream, and Doctor Doom arguing with Destro over mask polish, only to be silenced by, say, Soundwave.)
     
  17. trebleshot

    trebleshot www.Toyark.com Veteran

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    Well, I liked the MF, especially when it's in Falcon mode as that is one of the most solid connections I've seen in a combining toy for a long time. You can't even tell it splits apart without looking closely for the seams. And it has a nice hefty weight to it (prolly due to electronics).

    As for why the SWTF only turn into meched-out versions of their pilots, I understand the reason, but definitely wish they had gone the other way.

    Now, TF's that turn into Joe vehicles would be very cool, but the only way we'd get them would be in TIT. I seriously doubt that they would succeed as a separate line. Then again, I have yet to see any of the Sigma Six figs go on sale or clearance, even though I thought that line would tank (till I got a SS fig, which was pretty cool).

    Doom would so totally f*ck up Destro. No questions asked.:lol 
     
  18. KA

    KA PENIS GOES WHERE?!!

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    the strategy in marketing crossover stuff seems to emphasize one over the other. look at SWTF. the emphasis is on the SW aspect of SWTF rather than the TF based on the packaging of these things and their place in the shopping aisle.
     
  19. G.B. Blackrock

    G.B. Blackrock Autobot Ally

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    Actually, I very happily got one once it hit clearance. It's a cool toy. I just didn't (and still don't) think it was worth $35.

    I don't see Joe fans, who tend to be purists, supporting such a line very much at all. It would be cool for us, but I think you'd have a riot on your hands with the Joe folks....
     
  20. Foster

    Foster Super Mod

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    If the TF/GI Joe line were piloted mecha that looked like their driver, I might consider them, as I'm more of a Joe fan. If they're done as well as the SWTFs are, I would probably check a couple out!

    But it would be a home run if they were TF characters who transformed into Joe vehicles and came with mini-joes.
     

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