SpeedStars? New name for RPMs?

Discussion in 'Transformers Toy Discussion' started by cleazer, Feb 20, 2010.

  1. cleazer

    cleazer Lost in the lights

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    Just before Toy Fair, Hasbro put out a press release that no longer contained the name "RPM", and seemed to switch it to Action Fleet.

    But now Hasbro has put out a new press release that seems to indicate that their new name will be called SpeedStars.

    Images from Toy Fair showed a number of products with the SpeedStars name on it (such as this one, and the new Stealth Force toys), with no sign whatsoever of either the Action Fleet name or the RPM name.

    The SpeedStar branding also showed up on some Star Wars toys from Hasbro's Toy Fair showing.

    So is it safe to assume that SpeedStars is the new name for RPMs? Anyone have any further insight on this?
     
  2. Kickback

    Kickback Proud father Administrator Super Mod News Staff

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    Probably had to do with a legal battle between Bandai of America and Hasbro because of the "Power Rangers RPM" toyline which, while ended, is still trademarked.

    "Transformers RPM" and "Power Rangers RPM" is probably too similar, and I can see Bandai of America renewing the name just so Hasbro can't use the term "RPM" in the name.
     
  3. Grimwing

    Grimwing Scientist Supreme

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    I like power stars. slick new logo. less enigmatic.

    May grab somestealth force.
     

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