I was reading Toyfare #141 and in it there is an article discussing the new online-only Ghostbusters line from Mattel. Toyfare asks Mattel why this line is offered online only. The response gave some insight into the amount of shelfspace retailers actually have: The answer was basically that retail space is VERY limited, For example, a retailer like Target only has 40 feet of space (20 on either side of the aisle.) In that 40 feet they have to fit ALL of the summer blockbusters, plus mainstays like Star Wars, Marvel and DC Universes, and Bakugan. They also said that only leaves about a foot of space for new items as well. That doesn't leave very much retail space for a line like Transformers Animated does it? Especially since there's so many summer blockbusters coming out this year w/toylines. (Star Trek, Transformers, GI Joe.) Also, Transformers itself is one of those blockbusters that will be taking up alot of shelfspace. IMO it looks more and more like retailers are the ones dictating what happens to TF:A. So what do you think about this?