...but today I saw Generations figures marked up to $14.89 at Target. This is not logical. I hope it's only temporary and not in effect when that last 2011 wave rolls around. I don't suppose the Transformer team is taking a page from the failtastic Star Wars team and marking them up because it's a "collector-targeted" line like Vintage Star Wars, which is how they justify the absurd $10.99 price tag I've seen on that assortment while two other Star Wars lines sit adjacent at several dollars less. Edit: since the above text is not at all clear on this, I want to add that I've seen prices on various assortments of TFs and other lines I collect fluctuate all year, in all the stores I shop at (both brick & mortar and online), as I'm sure most of you have. I'm also well aware that - relatively speaking - prices in the US are lower than those in many other countries. My intention with this thread was to comment/speculate on whether or not there is anything more to this price change than a standard jump, simply because (1) it was isolated to the only current non-DOTM assortment at retail, (2) it's a Hasbro brand, whose pricing decisions with some of their other lines I cannot comprehend, and (3) this is a price increase of $3, which is a larger change to a standard shelf price (i.e., non-sale price) than I can recall seeing in any TF assortment in recent memory. Also, the thread title isn't meant to be interpreted as complaining. I have very few issues with the TF brand in general and think Hasbro pretty much spoils us rotten with it. It's just my (now obviously failed) attempt at being funny by using part of an ROTF quote.