The other day, I was reading some thoughts of my father (Who died 10 years ago) that he had jotted down throughout his life, particularly the parts where I became involved. One thing that struck me, was he comments on financing a Commodore 64 and Optimus Prime (the C64 finally was at an affordable price due to a mail in rebate) for Christmas, 1984, at Montgomery Ward. Price of Optimus Prime: $29.99. Now, at first, I didn't blink at that. $29.99 is about what you pay for a voyager Transformer today, right? Then a little thing called inflation popped into my head. That little piece of plastic & diecast truck, adjusted to 2011 dollars, cost $63.99. I was floored! That's more than a Leader class toy in today's Transformers! Now, I'm sure most of you will STILL find reason to complain about Transformers, today, but I just found this little bit of "hidden nostalgia" to be interesting. Those of us who were around to collect Transformers the first time, more than likely had to save up allowances, or ask Santa Claus, for the various robots we craved thanks to that cleverly marketed 22 minute cartoon. Our poor parents were shelling out the same amount (or more) that we pay today! In 1984, a GI Joe figure cost $2.99, or $6.75 in today's dollars. Those $3.99 He-Man toys in 1981? yup... your parents paid $9.95 for a figure with almost barebones articulation and a head that would crumble if left in direct sunlight... Just a point to ponder as you peruse the toy aisle at Target or Walmart.