So what is it about a Transformer figure that makes, or breaks, the toy for you? What feature or attribute seals the deal? What is a must have? What is an absolute no-no? I have seen so many opinions voiced in these forums that are across the board that I will never understand it. But I am curious as to what makes everyone tick in their own unique way. Is it..... Alt. Mode aesthetic (Sleak, Bulky, Realistic, Cybertronian)? Robot Mode aesthetic (Bulk, Armored, Thin, Efficient, etc.)? Transformation (Creative, Difficult, Simple)? Articulation to get the most awesome action poses? Stability? Uniqueness? Color Pallet? Gimmicks? Weapons? That car is a ROBOT!?!?!?! That robot is a CAR?!?!?!! Pricetag? Character? ....I could go on and on. And I am sure that not one of us uses only one of these criteria when critiquing a toy. However, I know there is at least one item on the list that you always come back to when deciding if you like something or hate it... Mine is the concept of "Robot in Disguise" and vice versa (Is that car/robot....?!?!?!) as well as transformation difficulty/creativity. I absolutely love it when an Alt. mode looks nothing like it would turn into a robot. This is what made the Alternators so magnificent. If an alt. mode was severely sacrificed to jam a robot into it, no thanks. What make ROTF prime perfect is that you cannot tell it will turn into a robot as easily as the first (underside), and you also can't tell or fathom his robot mode turns back into such a sleek, and disguised truck. If the transformation is fun, unique, and complicated, count me in. If you have to make two twists and pop a head out, I'm out. What about you guys? Sound off about your criterion! If you use something that is not listed, feel free to discuss!