In other words: watch what we want you to watch, or we're going to sue you because we're too lazy to think about a way to make you watch our commercials without skipping them.
I want to shake the hand of the man who invented the mute button. I just wish sometimes it also worked liked the one in Click.
I pay for cable, I shouldn't have to watch commercials.. which brings me to this.. I pay for a movie ticket.. I shouldn't have to watch commercials there either.. It usually just results in me not watching tv..
The future of TV/Cable should be a Hulu type service in which you have to specify which products, services, and industries you are most interested in and then you are obligated to watched three target-specific commercials for each show you watch.
Commercials: A great excuse to go take a piss. Actually, I find the ad breaks are a great cut-off point when a show is getting boring. 'It's gone to a break? Well, buggered if I'm sitting around waiting for this kinda crappy show to return. I'll just switch over, or switch off'. Anyways, the world is changing and there needs to be better ways to make money through media than always forcing damn adverts on people.