I recall Wheeljack being around $10 when I got him at K-Mart. Soundwave/Buzzsaw was $18? Also at K-Mart. I found Megatron at a grocery store. I think he was priced at $22 or so. I'm pretty sure Jetfire was $39.95 at Kay Bee Toys. I recall Fortress Maximus being $50 on sale at Toys R Us in the late 80s. I kicked myself for years for not buying that one. Darkwing/Dreadwind were $24.95 each at Toys R Us. Powermaster Optimus Prime was $19.95 at Wal-Mart. Cassette-bots were about $5 for a two pack? I THINK I recall my friend buying a couple of the Constructicons for $6.95 each. I also think he got the Insecticon Bombshell for about the same price. That's about all I can recall. I can't recall for sure how much the Seeker jets were. I'd guess about $15, because I think they were approaching, but not quite the same price as the Soundwave/Buzzsaw pack.