I've said before that myself and plenty of other fans have been tired of our intelligence being insulted by the pseudo-fights in the toons, and that would have to include (to some degree) TFA. In Transformers: Prime we have a CG show with what I consider to be unparalleled animation quality with equally solid cinematics and action coreography. For the most part, we are able to really get a concept of the weight of these robots onscreen in a cartoon, almost to the point of the live action movies. In addition, no punches are pulled in terms of depicting the nuances of their warfare - we have sparks being ripped out, punches grinding across robots' faces in slow motion, fluids bleeding out, and limbs being pulled off, cut off, and crushed, as well as what many have long clamored for: proper guns. In many ways, the show is what many of us have wanted for a very long time but circumstances didn't allow. Finally the whole age spectrum of fans is being given something fully appreciable, without the slapstick action shortcuts necessitated by producing a show made for children only. In a sense, it doesn't quite fit in any category in terms of its rating, but if kids can go see Pirates of the Caribbean and the Chronicles of Narnia in theaters, I don't see the problem with a little robot violence on the small screen.