I have a question... is it Lee-vise or Leh-viz? I'd say it's the latter, because his name is german and thus should be pronounced that way. And I'm sure I heard that in a commercial. Than I checked YouTube and they pronounced it Lee-vise. Or is both correct?
Levi Strauss may have come from Bavaria, but Levi Strauss & Co. is an American-headquartered company, and therefore the American pronunciation of "Lee-vize" (rhymes with "size") is the preferred if not correct pronounciation.