Interesting. Happy Meal toy maybe? Either way this basically confirms the design is not only real, but is the design for the actual bot (could have changed since this thing was first made, but I personally doubt that). Might get this, whatever it happens to be, just for the car.

Edit: It also confirms he's an Autobot. It'll be interesting to see what this is. My first thought is that it's some kind of Happy Meal toy, or some kind of cheap little thing they'll be making. Looks like it might have a pull-back feature built into it.

 

Hah, it's just a promotional item or licensed tie in toy car.