I do not get where people think DOTM failed at retail. I am a seller on Amazon of Transformers toys and happen to be one of the featured sellers on that site. I sell thousands of DOTM figures. Even when you could get them for free people were still buying them online. I literally sell hundreds per day of even shelf warmers. Why everyone seems to think the toys have failed is beyond me. I carry all lines of Transformers and I barely get any sales for Generations on Amazon. I have had several Junkheap up for over a week for around $16 and not one has sold. Most of my sales more then 90 percent are from the Dark Of The Moon and the Revenge of the Fallen lines. Seems to me people underestimate the power of the Movie lines as I have first hand witnessed insane ammount of movie figures sales myself and I have only carried them since October and sold several thousand figures. Why is there this false notion that the movie toys have failed?