It appears that other toy companies are getting into the "transforming robots" game. I just found this toy. It's from a new line called "Modifighters" by Hot Wheels (Mattel). It was in the toy car aisle at the Wal-Mart in Greensburg, PA: This particular guy is named "Skullface" and he's supposed to be a Ford Mustang GT. Other ones available (according to the back of the card) are "Streetwyse" and "Bedlam" (Cadillac Escalade), "Mr. Big" (Ford F-150), "Live Wire" (Scion xB), "Nightlife" (Dodge Charger) and "Quick-Tyme" (Ferrari F430). And they all transform in exactly the same way. They all have the same gimmick, too: water-guns and color-change battle damage (but only on certain spots, not on the whole toy). I don't know anything else - I couldn't find any information about this toyline on Google or any of Mattel's websites. Something else I found, but didn't buy, is a new toyline by Playmates called REVs. You can see everything about them at their website. Essentially they're robots that are almost anatomically human with automobile shells they fit into, and those automobile shells can turn into weapons/armor. They're not based on real vehicles, though. My theory is that they're trying to horn in on Hasbro's territory in anticipation of the movie.