When I collected Transformers as a kid, and when I started collecting again at the tail end of Beast Wars, I bought the characters I loved from the fiction. In other words, when I looked at the Optimus Prime or Silverbolt toy, I was looking at a physical represenation of Optimus Prime from the screen. This began to change with RiD, the first fiction that I really wasn't a fan of. I still bought the toys because I'd been so starved of good, vehicular 'bots that I had to have them, but they didn't have any meaningful characterization, so I was forced to create a story for them myself (which dovetailed into the G1 story). When the Unicron Trilogy/Universe appeared, it introduced the idea of a Transformers multiverse (also convenient for Beast Machines), and a wealth of characters with fiction so bad that I could ignore all of it (with the possible exception of Galaxy Force). Because of this, I was able to create an ever more elaborate world for the UT characters (with the eventual intention of capturing it as a fic), and I found that I enjoyed the toys more when they were my own characters instead of someone else's. Unfortunately, as the toys begin to swing back to great representations of my favorites as a kid, I recognize them as great toys, but I can't seem to get too exctited about them because they are inexorably tied to the stories I remember from my childhood. I'm sure when I see them in stores, I'll be thrilled to have them, but I'll be looking forward to a change in direction as well. Am I alone in this sentiment? Probably, but I'm interested in hearing some other perspectives.