Ok, I have no idea if this has been announced yet or not, I tried to look around and didn't see any mention of it so I thought I would put it out there. Found this out at work yesterday. Much like Star Wars and more recently Spiderman 3 there will be an official date that stores are supposed to put out Transformers movie toys. This will be June 2. Before that only the preview figures are supposed to be sold. I would guess that you will see a marketing campaign similar to the one we just saw for Spiderman (if they do a phone call from Optimus to remind you offer I will flip). If this is already common knowledge and I've just been living in a closet, sorry.