Since this generation of consoles began we've had rumours of SEGA launching a new console and also more recently Apple as well, now in the current market climate with the Big 3 holding a monopoly on the console gaming market, do you think this is really possible? Could a new console actually stand on it's own in the market? Would the console market become oversaturated? Hell is it oversaturated right now? Fan speculation has been rife in the past with Sega, first when they patented the "Dreamcast 2" and then more recently the "RingEdge and RingWide" names. Nothing ever came of the D2 and the Ring systems turned out to be simple arcade boards. But where there is smoke there is fire, and SEGA has also patented control pads in the past which belong to no console we've ever seen. Controller and expansion unit for ... - Google Patents That at least says to me they have at least tinkered around with the idea. Sega still have a staple of great franchises under their belt like Sonic, Shenmue, Virtua Fighter, Skies of Arcadia, Shinobi, Phantasy Star, Sakura Wars, House of the Dead, Jetset Radio, Aliens, Yakuza and Valkyria Chronicles to call upon. All of which would provide a steady software presence for a potential new console. Still the chances don't look all that great, Sega aren't the powerhouse they once were and I doubt they have financial backing to return to the console market. Especially since any new console you would have to presume would operate on a loss or best case scenario breakeven first time around. If Sega are a long shot, Apple are a much more realist potential entry. They have the technology, the financial power, the loyal customer base and the marketing know-how. They would also have a potential for cross connectivity that Nitnendo and Sony could only dream of. With the ongoing success of Apple TV and the iPad 2 many analysts say it is only a matter of time before Apple makes a play for a stake in the console market... What do you guys think? I gotta say as an old school gamer who grew up in the Megadrive era, if Sega got back in the ring I would definitely have a serious look at anything new they came up with. Apple I think would probably go more of the Wii/Nintendo route and be more about entertainment than serious gaming. But the chance to play Infinity Blade 2 on my iPad 2 when I'm out and then go home and continue playing in full HD 1080p on my widescreen TV would be pretty awesome! It's probably too late for this generation, the Big 3 are already to deeply entrenched for a new competitor to enter and gain some decent market share. But the next? Maybe the PS4 and X720 will have a couple extra competitors to consider.