Went to Toys R Us today and disovered these: They retail for $6.99, but currently are on a 30% off sale. Also, notice the image of Optimus Prime. This, I take it is new marketing for Hasbro. I found, pajama sets, water socks, t-shirts, and tennis shoes with this image on it. A lot more kid friendly and pops out so much more. Unfortunately, I'm not made out of money, so I couldn't get them.