I was wondering if we will find out that "Movie Stars" is a New Hasbro overarching concept ? as so far it already seems to apply to Transformers and Star Wars 3D related toys in some listing from retailers and general hasbro descriptions of those toys. I can see it being expanded to things like the Avengers... I wonder if this is a tag line they intend to cross brand and market all Movie related toys in no matter what Movie and it would apply to anything from Marvel Comics movie content to Transformers to Gi Joe to Star Wars Motion Pictures. What do you think - or is the Star Wars & Transformers "Movie Stars" thing just a coincidence or the start of a overarching cross brand marketing concept by Hasbro ?.