As I was checking out the G2 Laser Prime figure in Generations, I started thinking about the importance of having a new Prime mold in the line. In most figure lines, a new version of the main character (or characters) appears in most waves. Some examples: Batman is always updated in Batman lines; Duke, Snake-eyes are almost always present in GI Joe waves; Darth Vader gets a rerelease or update about every week in the Star Wars line. While endless variants of the main characters irritate hard core fans, they allow the toy companies to appeal to casual fans and hopefully earn enough money to do the lesser known characters. Optimus Prime is definitely the most well-known character in the Transformers franchise. As such, I think it is important to keep a version of him on the shelves. While the movie lines have shoved endless versions of Prime down our throats (as they should since it is the line to most attract casual fans), I wonder if the CHUG lines need more Prime figures. What do you think? If you do think that there should always be an Optimus Prime on the shelves, would you rather have rereleases or all new molds.