I think this was the best possible thing Hasbro could have done to get interest in this line. I took my daughter to McDonald's today and although she was more interested in the Little Pet Shop toys I saw a TON of little kids running around with and just amazed at the new TFA toys. Every kid in the play area either had a Bumblebee or Lugnut in their hand and seemed more interested in them then the playground at times. Too bad I think most of the parents missed out on the coupon as I saw a buncha then throw the bags away. That's a great deal, $5 off. Anyway, kinda cool to see that.