On the 23rd of June, the pre-viewing of the Transformers Movie, "Revenge of the Fallen", was shown in several Cinema's in the Netherlands, including the IMAX version at the Pathé Cinema at the Amsterdam Arena. Since then a enormous ammount of Transformers, of all generations, have been sighted in many toy stores. One of the biggest toy stores in the Netherlands, ToysXL has been stacking it shelfs with not only toys of the recently released movie, but also a huge amount of Transformers Animated toys, The previous Transformers Movie and in some places even Transformers Armada, Energon and Universe have been sighted all of a sudden. An big eyecatcher is the stacked boxes of the Optimus Prime Voice Changer helmets. When the 2007 Movie was released, these helmets couldn't be found anywhere. Now after R.O.T.F., these are being shipped in by at least 30 pieces per store. Several Franchice Stores have also been ordering in advance. Skids, Chromia and Wheelie have been seen at Intertoys in Haarlem and Leiden. Some fans, who've been quit excited about this, have been calling this phenomenon... "The Invasion of the Transformers". This with a big smile on their face.