Newsarama.com : Hey, That's My Cape! – Marvel Killing Characters For Money? More to come so they can sell more books. This will lead to more revivals and less sales. Hints Death of Ultimate Spider-man may not be misleading and many more deaths to come in fear it's self. I personally am tired of this marketing trend in comics companies. It cheapens the characters, only has short term gains, but will cause many long time readers to drop books. I'd rather read a good story than a poorly concieved stunt.